Transactional emails are hallmarks of effective communication. On average, most transactional emails have an open rate of 80-85%, whereas most marketing emails are between 20-25%. Why? Because recipients expect to […]
We send emails because that’s how we engage with our audience, that’s how we segment people by interest and figure out what our subscribers need the most in their business. […]
Your open rates are low? Your bounce rates are high? That’s a clear sign that you need to work on your email deliverability. Improving your email deliverability and domain reputation […]
Newsletters play an important role in engaging, converting, and retaining your customers. It acts as a medium to connect with your customers, and if executed well, it also allows customers […]
The digital marketing landscape is constantly shifting, so it’s easy to see why some people are asking, “Is email marketing dead?” Well, Statista predicts that the number of global email users will […]
There are generally two ways people acquire leads these days: Investing money in advertisements to create awareness about a product/service. Using inbound/content marketing to build and nurture an audience that […]
As of today, in 2020, email marketing is still essential for almost every business in the world. In fact, it’s proven that for every dollar you spend on email marketing, you […]
Statistics say that about 49% of consumers depend on influencer recommendations to make decisions. With these statistics and many others, it is clear how powerful influencers control the choices of consumers […]
Email marketing is just as complicated as it is powerful. According to the DMA, the ROI on email marketing is about $32 for each dollar spent. That’s the highest ROI […]
Running a profitable online business and maintaining profitability is easier said than done. A lot of factors including your inventory, marketing of your products, the amount of website traffic, etc. […]
Email marketing, when done correctly, has the potential to not only boost your profits with a potential ROI of 4,400%, but to build ongoing, trusted relationships with your customers. However, […]
Does anyone buy anything these days without reading *at least* a handful of customer reviews first? The answer is no… or very few. 90%, actually – that’s the percentage of consumers […]
Maybe it was your first email outreach campaign. Maybe you tried one and quit halfway through. Or maybe you thought you did everything right, but you just didn’t see the […]
Throw a piece of swag at a marketing conference and you’ll (lightly) hit someone who can tell you about the importance of an email list. They’re not wrong. Despite new […]
Email marketing is complex. From planning to execution to measurement, there are tons of things you need to build an effective strategy. Even producing one piece of email content requires […]
Every business owner (or marketer) knows that email marketing is one of the best marketing channels today when it comes to ROI (an average ROI of $38 for every $1 spent). Knowing […]
Internal newsletters are important tools for keeping teams informed company-wide. This is especially true for larger organizations where teams may be in silos. Team members rely on these emails to […]
According to the Internet Advertising Competition (IAC), Pink Shell Beach Resort’s emails sit at the top of all the best email marketing examples out there. IAC recognized it as the best […]
Email marketing is complex. From list building to copywriting to measurement, there’s always something new to learn and improve. For marketers and business owners with limited time, it can be […]
Measuring email marketing and extracting actionable insights from your performance data doesn’t have to feel like rocket science. Once you know what to measure, how to set goals, and report […]
How often should brands send marketing emails? That’s a common question without a single definitive answer. But, you’re responsible for establishing your company’s email schedule and managing the marketing calendar. […]
